Narration of the Labels

The path leading to the creation of the MIRVITA labels is based on pure creative sensitivity, on the non-objective representation inspired by Suprematism Art movement. Kasimir Malevich and his paradigms of asymmetric geometries, edges of light, dynamism, and cosmic spatiality become metaphors and instruments of a reality that are must not end upon a superficial observation. The observer is encouraged and stimulated to penetrate the static reality of things by observing the beauty of forms, contemplate the interplay of the play of iridescence time and again change and fuse among themselves.
The signs, the texture, the colors of the labels, the names of the wines produced come together in a elevated and renewed concept of Beauty, in a Harmonic Cosmic Totality. The labels express the state of identity and the equilibrium between subject and object, equally reduced to the “zero degree”. They express the essence of the poetics of Suprematism: identity of idea and perception, spatial dimension, dynamism, and abstraction.
It is all about a dance of the soul that forged a revolution in œnological communication projected towards the 21st century.

Chiancabianca

The label is developed around the concept of dynamic and spatial asymmetry through the form of the rhombus. Within it, triangles give rise to hexagons and parallelepipeds thus merge perfectly into a single harmonic. All the geometries on the label, together with slight variations of color, allow the differentiated readings by the observer that depend on the point of view: a recurring element in the narrative path.
Chiancabianca expresses the millenary civilization of our lands. In the local dialect the word “chianc” means “stone”. In white stone are the streets and sidewalks of our cities paved and the white Murgia the portals of the houses forged.

Suprematism

The label, a trubute to the 1915 suprematist manifesto by Kazimir Malevich, into which the asymmetrical quadrangular outline of MIRVITA Opificium ArteVino is introduced in an integrated vision of the whole. A structural link is created between the inspired and realized artistic movement in the productive reality of MIRVITA. Chromatic perception, geometric perception, spatial-emotional perception and Nature are fused in a unique identity between past, present and future.
Source of inspiration is the painting “Suprematism”, 1915.

Santaloja

The label expresses the infinite dimension set in the center, the geometric simplification of the barrel’s sail with Malevich’s black square in the center. One reads the symbol of infinity horizontally that becomes an 8 vertically: as many as are the planets that bear our Universe and the magical number of Castel del Monte. The vault of the barrel echoes the vault of the crypt of San Nicola Cathedral in the city of Bari
Santaloja is the historic name by which the Di Gaetano family was designated. Perhaps the wine that best highlights the search for a link with the past, is the dry muscat vinified the way “grandfather did”, the “wine of priests”.

Boamundus

The label is an interpretation of the spatial projection represented by the black hole concentrated within a typical element of the Apulian territorial culture: the wagon wheel, stripped of the hub, a point of equilibrium of the mechanical means whose fundamental rays converge to guarantee the functioning of an instrument that revolutionized productive agricultural dynamics. The perception of infinity, of outerspace is central to the narration of the creative path. Boamundus is a tribute to Boemondo I d’Altavilla (San Marco Argentano, sometime between 1051-1058, Bari, March 7th, 1111) the hero of the first Crusade buried in the mausoleum of the primatial Cathedral of San Sabino in Canosa di Puglia.

Cosmatesco

The label is a synthesis of polyhedricity and of the dynamism of wine and the human soul. Here too the spatial depth – expressed with the chromatic vortex – aspires to represent a door accessing the Universe of the human soul.
There are Malevician signs in indicating Castel del Monte DOP Rosso placed obliquely and integrated with the dynamic wheel, as if to designate the geometric-chromatic motif typical of Suprematist thought.The studies of cosmatesque mosaics were also a source of inspiration, revisited using suprematist language

Animae Agri

The label represents man’s life cycle, starting from the bottom with darker chromatic nuances, that recall “earth”, and on to evolve towards shades most proper to the colors of the “sky”.
The nature of man, born of the earth and over the course of his life soaring to the extraterrestrial, reproposes in Suprematist key the evolution of man from earth to heaven, an element repeatedly highlighted by Malevich in his works. One may find another key to suprematist reading in the evolution of shadows and in prospective vision. Geometricity and spatiality recur and here too are complementary to the factor of color. Malevich’s “Red Cavalry” (painted between 1928 and 1932) was the source of inspiration

Ateas Nova

This label is a tribute to one of the capital works of Contemporary Art and of the more refined of Malevich’s creativity: the Black Square, “the zero dimension of Contemporary Art”. Symbol of a projection towards the third dimension. Here Malevich’s work is perfectly integrated with the outline of MIRVITA Opificium ArteVino (a figure that to a large extent is found in another painting by Malevich, “Woman with pails”, 1913) and opens a scenario, the synthesis of the project: create a reality in which the perception of the individual may be stimulated jointly by a series of variables: art as a source of primary inspiration, sensory perception stimulated in savoring the result of the company’s production and the identity perception of the winery conveyed via the asymmetrical quadrangle, the stylized representation of the winery itself as well as summa and synthesis of the project MIRVITA Opificium ArteVino. If it were to trace a strong analogy of Kazimir Malevich’s life history, we could compare this label to the legacy left by Malevich himself to the world: Aetas Nova wishes to be the instrument by which to relaunch new paradigms of Art and Science at Vita Nuova and to shout to the world like the Swabian Apulia of Frederick II, Castel del Monte proto-suprematist work and cradle of civilization – proposes those Humanist values of the Middle Ages projecting them into the Cosmic and digital Era of the 21st century.

THE “AETAS NOVA TRIPTYCH”

The narration of the labels is brought to completion with the TRIPTICO AETAS NOVA.
While Kasimir Severinovich Malevich, on November 6th, 1915, presented in Moscow, on the occasion of a handicraft exhibition, three of his Suprematist paintings – later presented again in December at the
0.10 exhibition in St. Petersburg – Albert Einstein on the 4th, 11th, 18th and 25th of November 1915, delivered his four scientific papers on the General Theory of Relativity to the Prussian Academy of Sciences in Berlin.
A century later, the Theory of Relativity stands as the most complete theory of gravity. A century later Suprematism is still the most complete and radical vision of contemporary art yet explored, now that much of Malevich’s theoretical work and his notes can be consulted at the Stedelijk Museum of Modern Art in Amsterdam.
On December 2, 2015, the European Space Agency launched the probe Lisa Pathfinder into space, providing further impetus to operational research to capture gravitational waves.

On 11 February 2016 the international scientific community announced the observation of the gravitational waves hypothesized by Albert Einstein (see Observation of Gravitational Waves from Binary Black Hole Merger published February 12, 2016 in PHYSICAL REVIEW LETTERS, American Physical Society).

MIRVITA Opificium ArteVino is a cosmic spaceship, a laboratory – an observatory that tackles a new journey into the Human Universe projected into the 21st century.

It is a conscious combination of multidisciplinary intuition, philosophical penetration and vision of the future that envisions the above mentioned research paths “merge” in the dimension of the Opificium Arte Vino.
The synthesis of this creative path may be found in the following triptych of labels that pay homage to
K. Malevich and Albert Einstein.

ETAS NOVA (shout) = NEW LIFE, refers to the Nero di Troia vine that returns to a new life as well as to MIRVITA Opificium ArteVino, the “zero dimension” of the WineArt projected into the 21st century.

ETAS NOVA (label created on the centenary of the birth of Suprematism) = NEW BEGINNING, the «black square», the “zero dimension” of contemporary art.

ETAS NOVA (label created on the centenary of the Theory of Relativity) = NEW ERA, Albert Einstein’s cosmic space-time dimension.
Mirvita ArtLabel creative journey will continue onwards to new discoveries, new frontiers of the Human Universe. Follow us!